By 2017, more than half of consumer goods manufacturers will receive 75% innovation from crowdsource 8 months ago

submitted by david 5 years ago
5 people voted on this and 80% agree with the prediction
By 2017, more than half of consumer goods manufacturers will receive 75% of their consumer innovation and R&D capabilities from crowdsourced solutions Near term flag: Consumer goods companies that employ crowdsourced solutions in marketing campaigns or new product development will enjoy a 1 per cent revenue boost over non-crowdsourced competitors by 2015. Consumer goods companies are engaging crowds much more aggressively and with increasing frequency using digital channels to reach a larger and more anonymous pool of intellect and opinion. Gartner reckons we’ll start to see a massive shift toward applications of crowdsourcing, enabled by technology, such as: advertising, online communities, scientific problem solving, internal new product ideas, and consumer-created products. http://bit.ly/1er5UA9